mOVERS SOCIAL VIDEOS

Every year people move within the Optimum footprint and forget to take their TV, phone and internet with them. This Movers campaign tapped into the literal pain point about the lack of control anyone has during a move from one home to the next. We know good work “breaks through.” How you do it depends on who, where and how you’re talking to your audience. In this case, we purposely targeted a younger, “edgier” audience and pushed the boundaries in a fun, strategic way. These videos, made specifically to run on Facebook and Instagram, did just that.

I24 NEWS Social teasers

i24 is a fledgling news channel with offices in Paris, London and Tel Aviv. The news channel wanted to get a foothold in the US as a new, truly unbiased form of news. Their angle? To react to the frustrations regarding the current feelings about the media. So, to start, we created a socially-focused teaser campaign with provocative lines written to make you stop and think.

Within the first three months of launch, i24 drove a 23% increase viewership of our target.