the skeptics
Changing minds means challenging the right people.
Altice One: Skeptics
Role: Strategy/Creative Director
Optimum had a problem. People didn’t think the company was innovative. With the launch of the Altice One experience, the new product was our chance to prove otherwise. I developed the strategy taking on the notion that if you can convince your biggest haters, you can convince anyone that your product is fantastic–and it worked. Thus, The Skeptics was born.
