The ‘sexy’ work is considered to be big conceptual jobs for TV or videos – which I certainly can do. But let's face it; there's nothing more important to a client than what truly connects with their audience personally to move their business. It’s why I am proud to have worked on countless emails, banners, direct mail pieces, social posts, SMS messages, landing pages, leave-behinds, out-of-home, bill inserts, brochures, and much more. Why? It ties a brand together. It helps drive action. It turns awareness into conversions. It helps move the business forward, and isn't that the whole point? Maybe the ‘small stuff’ isn't so small after all.