A whole new identity
Altice was born, and along with it a whole challenge to define what the company really stood for, from top to bottom. So, I wrote it.
What is Altice? What does it stand for? The first thing I did when given the Altice rebranding assignment was to interview all of the key stakeholders in the company. Their answers provided me with the raw material to develop a singular idea that would capture all of what Atice is about–thus FEARLESS REINVENTION was born.
The anthem and the branding I crafted has been the north star in driving the business and the culture of Altice USA forward. The company has, within a short period of time, launched the Altice One, an all-in-one entertainment system, Altice Fiber, Altice Mobile, Altice Smart WiFi and Altice Amplify–a ground-breaking audio experience.
