Role: Creative Director. Writer. Producer.
I am and always will be a creative first. Leading our Creative Services group has given me the flexibility to grow as a copywriter, a creative director, strategist, and a marketer.
For three years I’ve had the privilege to write and produce iPhone spots for Optimum Mobile. He’s the latest featuring Action mode and a budding soccer superstar. Thank you Christian + Patrick from Sweetshop.
It is always an honor to write and produce an Apple spot. Part of the fun is the challenge to tell a story that highlights, in this case, the Cinematic mode feature while never forgetting about Optimum Mobile. Here’s Renny Maslow’s Director’s cut, because you can’t fit all the good stuff in just :30.
It Doesn’t Make Sense
With Suddenlink, the ideas for the spots were simple. Why pay more when you don’t have to? Otherwise, it doesn’t make any sense, right? That was the core strategy behind this entertaining and effective Suddenlink campaign.
This was a fun and incredibly challenging project because I got to write and produce these spots with the help of just a plucky freelance producer and a willing production company. Ultimately, we shot 14 spots over 9 days in Orlando, Florida.
It was time for our marketing team to get competitive with DirecTV. The goal? To make you think twice about DirecTV and make sure you look at the fine print because, ya know, there can be some severe consequences. Check out the longer version and really see how far poor Carl has fallen.
Along with the television, we ran a series of social teasers to emphasize the horror of making a bad decision.
The goal of The Movers campaign was to make sure that customers move with their service. Moving is clearly unpleasant. Part of what makes it so awful is that there are so many things out of your control. The spots acknowledge that it’s important to focus on the things you can control, like having your internet and TV waiting for you when you move in. The spots were supported by social and digital video, as well as broadcast TV.
Role: Creative Director. Client.
As a connectivity company, we connect people to everything that they love. That’s why we expanded our offering with a high fidelity smart speaker. Who better to help us bring this idea to life? The legendary Michel Gondry.
We launched the new Altice One experience with a multi-tiered campaign including TV, DRTV, DM, banners, email and more. The spots discarded our very complicated technological past for a simple one – aptly named Altice One.
Altice has been working hard to lay the groundwork for a 10 gig future. A big part of that is the introduction of Altice Fiber. So, how do you show the new Altice Fiber network is better than any other fiber network? Well, you just ask your competitors.
At Altice, we are envisioning a bright, beautiful, amazing future. What’s making that future of connectivity possible? An Altice network that can power and connect us, no matter where we are.
